Valuing Innovative Thinking

Whether you are competing for customers, staff or resources, innovation is the key to competitive advantage. Your capacity to innovate (rather than any particular innovation) is a "strategic asset". This capability is unique to your organization and cannot be bought or copied by competitors. Innovative thinking keeps a business vibrant, adaptive and thriving. It's a survival skill for business.



However, in a recent global study*, only half of the executives surveyed said that their corporate culture robustly supported their innovation strategy. The research showed that companies with unsupportive cultures significantly underperformed their competitors.



Our society struggles with the tension between traditional methods of management and the type of leadership which is required in order to develop a culture of innovation.



CPA Australia (NT) recently invited me to Darwin, Australia, to address its members (certified practising accountants) and local business leaders on the topic "Valuing Innovation". A lively discussion followed the presentation.



In the lead-up to the event I wrote a paper on this subject.


You can download the paper here




If you'd like me to present on this topic for your organization or association, please call me to discuss.