Don't always be the one asking the questions. Encourage others in your team to exercise and express their curiosity by proposing their own questions for discussion.
Your decision as to where to focus your innovation effort can bring competitive advantage. To choose the best focus, you need a good flow of questions.
If you are the only person asking the questions, you limit the range of challenges that can be examined. Everyone has a different set of perceptions and experiences, and different people will see different areas where innovation could be applied.
Encourage your people to take notice of what is happening around them and their clients' needs, and to search actively for new problems or questions, rather than just reacting to the problems that present themselves.
Instead of rewarding the "best idea", try rewarding the "best question".
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