We are all the product of our own individual upbringing, education and experiences. Each person has something unique to contribute to the innovation process. Understand what each person has to offer; encourage and harness diversity at work
When recruiting staff, there is an emphasis on "cultural fit". We like to hire people who are similar to us, and we may avoid people who seem a bit "quirky". But innovation benefits from all kinds of diversity. People with similar backgrounds often think similarly. Diversity is not confined to gender and race. A diverse range of personalities and perspectives is an advantage when trying to break free of conventional thinking. Make sure your culture does not become too homogenous.
Some people naturally see opportunities and find it easy and enjoyable to think laterally. Others are more likely to tell you why the ideas won't work. Both approaches are necessary, but not at the same time. People who seem to take a negative approach could be very valuable when it comes to evaluating ideas and managing risk. But when you are trying to generate a range of new ideas, these people may not be the best ones to have in the room.
Know the strengths of your people and use their skills in the most effective way.
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